Don’t Let Your Home Sale Be a DIY Project: Why Cutting Corners Could Cost You Big

It sounds like the start of a funny story: “So my cousin’s best friend’s hairdresser just got her real estate license…” But when it comes to selling your home—likely your biggest financial asset—this isn’t the time for punchlines.

Let’s be real. Selling a home takes strategy, skill, and real experience. Yet far too often, sellers fall into the trap of treating the process like a DIY project. And that can lead to disappointing results.

Here’s what to watch out for (and what to do instead):

1. Choosing an Agent Based on the Lowest Commission?

If you expect someone to fight for top dollar but you're hiring them based on who charges the least… don’t be surprised when you get the bare minimum. Lower commission often means fewer marketing tools, no professional photography, and zero staging guidance. In real estate, like most things in life—you get what you pay for.

2. No Marketing Plan = No Buyers

Would you buy a car with blurry photos and no details? Exactly. So why list your home that way? Hiring an agent without a clear, proven marketing plan is like shouting into the void. Without professional visuals, targeted advertising, and broad exposure, your listing won’t stand out—and that means fewer offers (if any at all).

3. Skipping the Interview Process

Not all agents are created equal. If you don’t take the time to interview a few, you might miss the one who actually knows how to position your home, attract buyers, and negotiate the best deal. Ask the hard questions. Review their track record. Your future self will thank you.

Bottom Line: You’re not selling a lawnmower on Facebook Marketplace. You’re selling a home—and that requires professional guidance, smart marketing, and strategic negotiation. So skip the shortcuts. Work with someone who treats your sale like the major milestone it is.

When you're ready to make your move, reach out to a pro who knows how to get it done right—the first time.