They Kept Dropping the Price—Because Their Agent Got It Wrong From Day One

A seller once told me, “We started high, then kept getting pressured to drop the price over and over.”

If you’ve ever been through that, you know how frustrating it feels. Price reductions don’t just hurt your bottom line—they chip away at momentum, buyer confidence, and the overall story your home tells on the market. And most of the time, it happens because there wasn’t a solid pricing strategy from the beginning.

Here’s the truth: pricing isn’t about pulling a number out of thin air. It’s not about picking a “wish price” and hoping buyers will play along. When I price a home, it’s a careful process that looks at condition, location, upgrades, and most importantly—what the market is actually doing right now.

I study detailed comps, track buyer behavior in real time, and position your home to hit the market strong. The goal? To build momentum, attract serious buyers, and avoid the stress of chasing the market downward.

Because in the end, pricing isn’t about guessing—it’s about positioning your home to sell with clarity and confidence from day one.