Why Poor Listing Photos Could Sabotage Your Sale (and What You Should Do About It)

At today's fast-paced real estate market, your home's initial showing won't take place physically but online. If your listing photos look as though they were taken with an outdated flip phone in a dimly lit basement, not only are you missing potential buyers entirely - you are completely off target with regards to potential sales!

Let's be real:

Bad listing photos can be like bad Tinder profiles: blurry, dimly-lit images will get swiped left quickly by serious buyers if their first impression of your property is poor - once that initial impact has passed it may never return!

Poor Photography Is A Harsh Truth:

With dark, grainy and crooked shots most buyers won't even click through to your website. Without video walkthroughs you are missing out on remote and busy buyers that rely on visuals before scheduling showings and no social media strategy you are invisible where it matters most.

Your home must stand out in an online search world where 97% of homebuyers begin their search online; to do so effectively takes more than taking quick pictures with your phone. Instead, professional photography, smart staging and intentional marketing strategies are needed.

What Successful Marketing Looks Like:

These elements define excellent marketing: Crisp, bright, and inviting listing photos Cinematic video tours designed to emotionally engage buyers
Strategic social media promotion for increased reach A digital-first approach which meets buyers where they are on Instagram, Facebook, Zillow and YouTube

Your listing shouldn't look like it came straight off Craigslist anymore - today's buyers are more savvy and expect your home to be treated like an investment product instead of something added in on as an afterthought.

Your home deserves more than half-hearted effort when selling it, so work with an agent who understands the power of high-quality media and knows how to position your property to sell quickly and for top dollar. When your listing looks perfect, it usually sells faster and for more.